Jabz Boxing Bel Air opened in early November, but already in the first two months of operations, the Jabz team has been warmly welcomed to town, and a diverse and robust community is building within the ring. Helen and Larry O’Keefe have always enjoyed staying active and were excited to open the first Jabz Boxing studio in the state of Maryland. After experiencing Jabz Boxing for themselves, they believed in the product and were excited to offer the opportunity for others to see success in their own health and fitness journeys. But already the experience has been better than they would have imagined.
“We are long-time residents of Harford County, and knew our studio would be welcomed here by various civic groups and members of the community,” shared Helen. “It means a lot to us to be welcomed by everyone in the area, from the officials who attended our ribbon-cutting ceremony to the friends and family who have dropped in to see what we’re about. Once someone has tried the Jabz workout, they love to tell their friends about it, so we are reaching a really wide audience; men and women, various fitness levels, from sixteen-year-olds to limitless. We knew Jabz is something that can be fun and challenging for everyone, but it’s another thing to see it take place organically and in front of our own eyes.”
The sense of community and support is not just reflective of how Jabz has been received by the residents of Harford County. The studio team mirrors these values within the ring daily, offering clients a welcoming, community-driven space that blends fitness with a sense of purpose and, of course, fun.
Even in the short time since the studio opened, members have started to see results, from weight loss to increased endurance to feeling a sense of belonging. “We have had members share that they have felt more accepted here than at other gyms they have tried, members who could not complete their first round of the circuit on their first visit – but who have now built the stamina to finish the entire class, and members who have organized a group chat and help hold each other accountable for their workout routine. These are the kinds of stories that drove Larry and me to open a fitness business, and I cannot wait to see all the successes our current and future members achieve,” shared Helen.
“The excellent environment we provide really comes down to our coaching team,” said Helen of the in-studio experience at Jabz Boxing Bel Air. “I’ve seen our lead coach attend class to workout alongside beginner clients who need a little extra guidance, and I’ve seen our team push clients to add weight or increase the intensity when they are ready for a new challenge.”
From vendor selection to studio layout to the science-backed class programming, Helen has appreciated the structure offered by franchising with Jabz Boxing. “Having the outline of the right systems to have in place has proven to be especially helpful now that we are open,” shared Helen. “Between the training and systems Jabz’s corporate team has provided, along with being surrounded by a great team at the studio level, we were ready to hit the ground running as soon as we opened our doors, and it’s been great to focus on building this community and supporting the goals of our clients when they step into our ring.”
Whether you’re looking for an owner-operator lifestyle or are searching for an investment opportunity with huge potential, Jabz Boxing has much to offer. Our leadership team delivers all the training and resources necessary to help you master the skills you need to become a successful studio owner. With this team in your corner and boutique fitness leading the fitness industry in year-over-year growth, there’s never been a better time to invest in Jabz Boxing.
Jabz Boxing, where gritty boxing gym meets luxury boutique studio, offers a curated experience within a custom-designed ring and a signature circuit incorporating various training modalities into a HIIT-style boxing-based class. The brand also offers a top-notch business training program for franchise partners, setting up new Jabz Boxing studio owners to master the skills of running a successful fitness business in any market.
But Jabz’s commitment to its franchisee’s success doesn’t stop there. Demonstrating the brand’s dedication to a top-notch boutique experience, the Jabz team has continued to test and roll out technology to enhance the workout experience and provide greater value to clients and franchise partners.
Jabz Boxing is proud to offer a robust learning management system that provides training and resources for staff at all levels of the business, from coaches to franchise owners. “The portal contains various training modules and tools to enhance communication across the company, ensuring consistency in delivering the Jabz Boxing experience and ensuring owners have the tools necessary to onboard new staff over time,” explained Erin Seaboyer, Vice President of Franchise Services.
“We are also in the testing phase of offering a tracker with boxing-specific technology,” shared Erin. “The tracker measures things like your punch count, accuracy, and the power behind your punches. This is something that has not been done in the U.S. in the boutique fitness industry. It not only gamifies the experience for those who like competition, but it also allows clients to measure progress over time within the boxing component of the workout.”
With ongoing research and development going into the Jabz Boxing experience, our team is committed to keeping the Jabz experience ahead of the curve and empowering our franchise owners to deliver the best experience to their client base.
Jabz Boxing offers a science-backed, results-driven, community-focused way of making fitness fun and within reach for all. With boutique fitness ranking as the fastest growing sector in the fitness industry and few other boxing-inspired franchise concepts in the market, there’s no better time to bring Jabz Boxing to your area.
Jabz Boxing, where gritty boxing gym meets luxury boutique studio, makes an excellent investment opportunity for the driven entrepreneur and the fitness enthusiast looking to deliver a scalable, science-backed, community-centered program to their hometown. New entrepreneur? Not to worry. With our approach to franchising, you don’t need to have a background in business or fitness to be a successful studio owner.
At Jabz Boxing, we view the franchise process as parallel to the foundation and four corners of our custom ring on the studio floor. Each corner represents a pillar of your business, and we blend hard systems, soft systems, and information systems to advance your business skills in each of these areas, delivering you the best training in the fitness franchise space, so you’re prepared for the “championship fight” of being a successful business owner, not just a gym operator.
From making your investment to your grand opening, building a business is complex. There are many moving pieces to direct, papers to file, and vendors to manage. By franchising with Jabz Boxing, you are stepping into the ring with the knowledge and expertise of the Jabz team in your corner. We’ve broken down the week-by-week milestones involved in launching your very own studio to help you stay on track and navigate the process of opening your successful business in a simplified way. Here’s a deeper look into the resources you’ll have access to from securing your Jabz Boxing franchise license through the grand opening of your first (or second or third!) Jabz Boxing studio:
Site Selection: After you’ve signed your franchise agreement, our site selection team will deep-dive with you to help you find the right location for your studio. Working within the parameters we identify together in our business planning session, the site selection team will deep-dive into data to help you optimize your studio location, matching area demographics with that of the Jabz Boxing client.
The Right Vendors on the Right Timeline: The Jabz team has built strong relationships with approved vendors for everything from flooring to equipment to signage to branded merchandise, resulting in greater efficiencies and better pricing options for you as you build out your studio space. Our team knows the ins and outs of sourcing everything you need to open your space and will help manage vendors on the right timeline to minimize disruptions to your opening schedule. One example — because our team has a finger on the pulse of these vendor relationships, we’re generally first to know when supply chain signals suggest ordering equipment with more lead time.
Build-Out: Once you’ve engaged your contractor and architect, we’re here to assist in managing them along the way to get your space ready with the official Jabz Boxing layout. From how to optimally use your studio footprint to what kind of flooring will withstand the Jabz workout over the long haul, we’ve got you covered. Our comprehensive design intent package includes all the details you and your general contractor need to know about building out your studio, ensuring the signature, “gritty but pretty” look that defines Jabz Boxing will impress clients who walk into your space.
Marketing and PR: We’ve also got your back when it comes to digital marketing vendors, PR partners, and the style, copy, and brand images you need to promote and launch your very own successful Jabz Boxing studio that stands out in your market.
Extensive Training: Our team provides comprehensive training across topics critical to your business’ success. Our systems trainings ensure you’re set up and proficient in all of our digital platforms before you open your doors. Our robust sales and marketing training takes the guesswork out of establishing a solid founding member base from your grand opening, ensuring consistent and reliable revenue streams. We will take your coaches through Jabz Training Camp to onboard and orient your team to the Jabz Boxing workout. And beyond the trainings we take you and your team through directly, you’ll have access to our resource-packed learning management system, “The Ring” — we’ve got you covered with the tools and resources you need to navigate this process.
In the months leading up to your studio opening, you’ll meet weekly with our operations and openings team members to keep you on track, connected with the right resources, and help problem-solve any roadblocks that might be in your way.
By buying into an established brand with proven systems, you’ll save time, money, and stress on small but critical details that we’ve already taken care of – details that give the brand life and create the optimal operational flow that contributes to a great studio and training experience.
What really makes Jabz stand out throughout this process is our expert team, who knows exactly how to identify and navigate any unexpected bumps in the road.
A few examples?
We’ve worked one-on-one with owners who were too busy to dedicate the necessary time to membership sales by helping them identify a qualified candidate to hire and undergo sales training to ensure that membership sales stay on track leading up to the grand opening.
We’ve worked with owners in new markets where brand awareness can be particularly challenging. Our PR firm knows exactly how to build awareness in new markets, and our digital marketing team is highly experienced, specializing in the fitness industry.
We also provide training on guerrilla marketing techniques to help you and your team take to the community via efforts like exhibition classes, tabling at community events, and social media growth strategies.Processing and shipping timelines can be variable, but our team is well connected with both industry trends and our specific vendors, offering just the guidance and expertise you need to timeline the many elements that go into building out and opening your studio.
In short, our experienced team knows the pain points of launching a business and understands the ins, the outs, and the full magnitude of opening a Jabz Boxing studio. When the unexpected happens, many small business owners feel they’ve hit a dead end with no support, but the Jabz team is equipped to help you find a solution to any challenge that may arise.
As the demand for quality fitness programming soars, Jabz Boxing delivers. Pair this with a strategic but human process to build your business from the ground up, and we’re confident we can work with you to build the business results you are looking for.
Ready to learn more about what it’s like to own your own Jabz Boxing studio? With boutique fitness the fastest-growing slice of the fitness industry, there’s no time like now to invest in becoming the next Jabz Boxing studio owner. Learn more today: www.jabzboxing.com/own-a-jabz
Jabz Boxing Drexel Hill opened in late September, but already in the first six weeks since the team hosted the studio’s grand opening, Jabz has been warmly welcomed to Drexel Hill, and a strong sense of community is building within the studio’s custom ring. Before finding Jabz Boxing, new owner Shannon Crowley found herself frustrated by her experience at other gyms. She felt that many concepts lacked an effective workout plan, an approachable vibe, or a meaningful sense of community. After her first Jabz class, Shannon was hooked. She knew she had found what she’d been looking for, and she soon committed to bringing a Jabz Boxing studio to Drexel Hill, PA.
Fast-forward to September of this year when Shannon opened the doors to her studio. “I went from feeling terrified that no one would attend our grand opening to shocked at how many people were there to celebrate with us,” recalled Shannon. “It’s been fulfilling to be so meaningfully welcomed by everyone in the area, and our member base has shown steady growth. Already, we’ve seen clients who didn’t know each other prior to our opening begin to develop support systems for one another and hold each other accountable.”
“I especially love seeing our founding members welcome new clients with open arms,” added Christina Cunningham, Studio Manager at Jabz Boxing Drexel Hill. “That can really do a lot for first-timers who might not be familiar with boxing-based workouts or are nervous about trying out a new studio. The sense of accountability and family here is already greater than I could have imagined, and it keeps me motivated every day.”
“The positive feedback we’ve gotten from our clients says so much about the atmosphere and support our coaches provide and the type of people the Jabz Boxing brand naturally draws in,” said Shannon. “We had a community member who was diagnosed with breast cancer, and our clients immediately joined in organizing a benefit raffle to support the family. The raffle raised over $700, and the studio will match this total. It feels great to have brought something so genuine and supportive to Drexel Hill.”
Shannon appreciates the structure that franchising with Jabz Boxing added to launching her business. By franchising, she had access to the resources and training she needed to ensure every element of opening her studio was accounted for, which helped keep the process more manageable. “It was a lot of work to get through the opening process but working with Jabz’s structure and systems made it doable. The studio design was already set, so I didn’t have to worry about the layout or selecting what color paint I wanted. Having the universally programmed workouts is also huge. All the coaches can really dedicate their energy to providing a great client experience rather than writing new workouts each day and worrying about the cohesion of the program over days, weeks, and months. But what’s probably been the most helpful part of stepping into a franchise system is having the marketing resources and tools in place. Marketing is how we get clients in the door, so to have the structure of client emails in place, promotional calendars planned out, and to have the graphics and content we need, again, just helps us to trust the process that’s in place and put our efforts on making the in-studio experience great. And it’s working!”
Shannon faced her fair share of hiccups in working to open the Drexel Hill studio, including shipping delays on some of the equipment. But she found the Jabz Boxing team supported her through the process, even when the unexpected hit. “When we had an item arrive damaged, the Jabz team stayed on top of the vendor to ensure they replaced it for us. There are manuals and checklists in place, but I have a good relationship with the team backing those systems, and it feels collaborative.”
From Christina’s perspective, the resources made available through franchising with Jabz Boxing made stepping into her new role seamless. “I had a lot of prior fitness experience, but the business side of running a studio was new to me, and the resources the Jabz team provided were extremely helpful,” shared Christina. “I had guidance on what I should be doing and on what timeline throughout the entire pre-opening process, but I was also able to have a hand in developing our studio into what we wanted. The balance worked really well.”
One example of that balance was the opportunity to host beginner boxing form and technique classes. “These classes went over really well since we have a lot of clients who are either returning to working out after some time off around the pandemic or are new to boxing-based workouts, specifically,” explained Shannon. “Boxing-inspired moves don’t always feel approachable for everyone and implementing the beginners’ class has really been a success in helping clients build the skills they need to stay safe and feel comfortable in class with us. We appreciated Jabz’s corporate team working with us to incorporate this into our schedule on an ongoing basis.”
Jabz Boxing’s team of experts is committed to delivering the training and resources new business owners need to feel prepared for the ins and outs of running a top-notch boutique fitness studio. With this team in your corner and boutique fitness leading the fitness industry in year-over-year growth, there’s never been a better tie to invest in Jabz Boxing.
Jabz Boxing proudly announces Artemis Benedetti has joined the leadership team as Chief Operating Officer. The announcement comes in a series of strong strides forward for Jabz Boxing this year, including a new look revealed this spring and the announcement of Bert Albertse taking the role as Brand President late this summer. The expansion signals the growing power behind the brand as Jabz Boxing continues to expand in key markets across the country.
Artemis is no stranger to working with growing brands in the fitness industry. She played an instrumental role in developing training and operations procedures for Solidcore during the brand’s explosive growth from seven to 70 studios in the short span of five years. Supporting this growth, she served as the brand’s first Studio Manager then grew to the first Director of Studio Growth and Development before being named a Regional Manager.
As COO of Jabz Boxing, Artemis will primarily focus her efforts on business development of the brand, ensuring the right partners are in place, and developing and providing the best tools and resources possible to empower franchisees from discovery through opening.
“Growing a fitness concept requires reliable, well-structured support systems and strong relationships between the brand and individual studios,” shared Artemis. “I’m delighted to join this talented team to help establish and build out the perfect package of resources to empower our current franchisees and ensure the success of our future partners as we continue to grow.”
Artemis found herself drawn to the Jabz Boxing concept for its unique ability to blend a challenging workout with an approachable atmosphere. “Boxing-based fitness concepts are limited in number, yet the Jabz workout makes sense, it’s approachable, and it offers a challenging workout that can be easily tailored to any fitness level. Jabz is for everyone and any community, and I have full confidence that the brand is on the cusp of something big.”
“There’s a lot of excitement within Jabz right now,” shared Bert Albertse, Jabz Boxing’s Brand President, “Artemis’ passion for fitness along with her achievements in strategically developing the tools for growing a boutique concept will undoubtedly give Jabz the structure we need to move the brand forward and continue our strong growth trajectory. We know this will benefit us at the brand level and offer great support to our current and future franchise partners.”
Jabz Boxing delivers a progressive yet balanced approach to improving health and wellness, helping each and every client grow stronger, inside and out. Blending elements of cardio, strength training, kickboxing, plyometrics, and more, the Jabz workout is scalable to provide an appropriate challenge to all levels.
Jabz Boxing continues to expand its presence across the country, with its latest studio opening last month in Pennsylvania and two more locations to open their doors this fall in Maryland and Florida. With boutique fitness ranked as the fastest growing segment of the fitness industry, and a powerhouse team behind the brand, there’s no better time to invest in opening a Jabz Boxing studio in your area. Learn more today: www.jabzboxing.com/own-a-jabz
But Jabz’s commitment to its franchisee’s success doesn’t stop there. Demonstrating the brand’s dedication to a top-notch boutique experience, the Jabz team has continued to test and roll out technology to enhance the workout experience and provide greater value to clients and franchise partners. 
