by Jabz Boxing | Oct 14, 2021 | Franchise
Jabz Boxing, where gritty boxing gym meets luxury boutique studio, announces its newest location in Bel Air, Maryland, will host a Grand Opening celebration on November 6. Located at 520 Baltimore Pike in the Bel Air Town Center, the newest Jabz Boxing studio is the first in the state and is owned by wife and husband duo, Helen and Larry O’Keefe. Jabz Boxing brings a fresh take on functional training to the Maryland fitness scene with its signature HIIT-inspired, boxing-based circuit classes.
Helen and Larry were looking for a way to launch into a new adventure and found the Jabz Boxing opportunity merged their passion for fitness and community with the business potential they were searching for. Helen will act as owner-operator, while Larry will help with the administrative tasks of running the business.
“I love the Jabz Boxing concept for how it fosters a community environment, and yet you’re spread out across individual stations, focused on doing your personal best within each class,” explained Helen. “It’s a great group fitness experience that allows you to work at your pace and your level without being on display. It’s a challenging and an encouraging environment where everyone can get stronger.”
Jabz’s science-backed workout plan incorporates elements of kickboxing, cardio, plyometrics, agility, and more into a fast-paced circuit that can be scaled up or down to safely deliver a challenge within reach to all.
On the road to opening, Jabz Boxing Bel Air has hosted numerous open house events and outdoor pop-up classes. These opportunities have been a great way for the new business to introduce the community to the Jabz Boxing class format, a sampling of the equipment used in-studio, and the coaching staff. All Jabz Boxing coaches are nationally certified instructors who attend Jabz Training Camp. Jabz’s signature training camp instructs coaches on the Jabz program and how to progressively challenge clients across their fitness journey. “We have an excellent team of coaches I know our clients will love. Our team is very excited about the format of Jabz Boxing’s classes; it blends a group training environment with an intimate experience where you can get to know others and get in a great workout.”
The studio will host VIP classes starting October 25 as the team gears up for a November 6 Grand Opening. A limited number of founding memberships remain available leading up to the Grand Opening event. For information, visit https://jabzboxing.com/grand-opening/Bel-Air-MD.
The new studio opening in Bel Air comes as Jabz Boxing continues to expand into key markets across the country. Additional fall 2021 studio openings include Drexel Hill, Pennsylvania and Tampa, Florida. Jabz Boxing continues to seek qualified franchisees with community connections and a passion for fitness. With boutique fitness ranking as the fastest growing sector in the fitness industry, there’s no better time to bring Jabz Boxing to your area.
For more information about the Jabz Boxing franchise opportunity, please visit https://jabzboxing.com/own-a-jabz
by Jabz Boxing | Sep 20, 2021 | Spotlight
Jabz Boxing proudly announces Bert Albertse has joined the leadership team as Brand President. Earlier this year, the boutique fitness franchise announced a new look, and the addition of Bert to the team gives Jabz Boxing additional leadership and brand power as it continues to expand in key markets across the country.
Bert brings an impressive background and skillset to the new role — a passion for people and love of fitness, a strong spirit of cooperation, a background in franchise sales and marketing, and a professional career in boutique fitness franchise systems, to name a few. Perhaps his greatest skill is his inner drive to work with others to develop efficiencies, collaborate to solve problems, and create improvements within franchise business systems.
A lifelong athlete and serial entrepreneur, Bert credits the adversity he experienced in his humble beginnings in South Africa informing his work ethic that has driven him to success in his athletic and professional endeavours. From international bodybuilding competitions to launching and building several global franchise companies, Bert has always been a high-achiever and has much to offer the Jabz franchise family in his new role.
“There’s broad market appeal for the Jabz Boxing concept, and so much opportunity for the brand to continue to grow. The workout is both accessible and challenging to all, and it’s a fun environment to be a part of,” said Bert. “At Jabz Boxing, no day is ever the same, so clients are continually learning new skills, improving in all aspects of fitness, and because classes take place in a motivational group environment under the guidance of excellent coaches, it is truly an opportunity to make fitness safe and fun for all. I believe in what the Jabz Boxing concept offers, and I look forward to growing our network to expand the Jabz Boxing brand.”
As Brand President, Bert will work to foster the relationships between the brand and current franchisees, as well as increase the reach of Jabz Boxing as the concept expands to new markets.
“Franchise systems are most importantly about developing relationships and synergies between the franchisee and franchisor,” shared Bert. “At the same time, every market has its own unique set of challenges, and within a franchise system, our goal is to strike a balance between protecting the brand and finding ways to empower franchisees to reach their highest potential.”
“Effective franchise systems are based on earned trust between franchisees and the franchisor and exist under a leadership culture that strives for constant improvement,” explained Bert. “I aim to bring this culture to the Jabz family, combining effort and strategy, empowering our people, and finding ways to add value to the experience of members, franchise owners, and the brand as a whole.”
Jabz Boxing delivers a progressive yet balanced approach to improving your health and wellness, helping each and every client grow stronger, inside and out. Blending elements of cardio, strength training, kickboxing, plyometrics, and more, the Jabz workout is scalable to provide an appropriate challenge to all levels.
Jabz continues to expand its presence across the country, with its newest studio locations opening soon in Pennsylvania, Maryland, Florida, and beyond. With boutique fitness ranked as the fastest growing segment of the fitness industry, and a powerhouse team behind the brand, there’s no better time to invest in opening a Jabz Boxing studio in your area. Learn more today: www.jabzboxing.com/own-a-jabz
by Jabz Boxing | Sep 18, 2021 | Nutrition
Social media has long perpetuated unhealthy distortions of reality. Among them, diet culture. Diet culture values being thin, exercising to “burn off” calories or to “earn” your food, and asserts that certain foods are “good” or “bad,” that eating dessert should evoke guilt, or even that certain food groups should be eliminated entirely. It probably hasn’t been long since a friend or coworker told you about their latest detox, juice cleanse, fasting endeavor, or carb-cutting stint, right? The influence is everywhere.
Constant exposure to this messaging conditions us to equate being thin with being healthy, happy, and beautiful, or that eliminating carbs entirely (which are actually an essential macronutrient) makes someone morally superior.
The reality is that for most people, the habits that diet culture perpetuates as “healthy” are actually…the opposite. There are a number of problems with this way of thinking, and Jabz Boxing prides itself as a thought leader in the diet counterculture.
As we see it, the only thing diet culture does is perpetuate extreme and unsustainable habits, paired with a negative way of thinking about ourselves and those around us and all that our bodies can accomplish. At Jabz Boxing, we believe that your age, size, fitness level, or mobility shouldn’t hold you back from living a healthy lifestyle that is free from the misinformation of diet culture.
At Jabz Boxing, we will never tell you that you need to work out to “burn off” your weekend or “earn” your meals. In fact, the literal opposite is physiologically true. Your body needs fuel (food) to perform – the body converts carbohydrates into glycogen, which is stored in your muscles and acts as your energy source to power your body through your workout (nope, carbs are not evil, and no, you should not eliminate them from your diet).
Eliminating carbs and working out is like neglecting to fill your car with gas then expecting it to transport you across town. Following our logic?
We believe there are a number of other reasons to make Jabz Boxing a regular part of your routine — from having fun, to feeling good, to meeting personal goals, like gaining strength — and our approach offers true longevity and sustainability. You won’t find any before and after bikini progress photos here.
At Jabz Boxing, we won’t measure your progress by the number on the scale. We believe your size does not demonstrate your health and cannot be conflated with your value as a human. Period.
Tracking your weight is an outdated way to measure your health and progress to greater wellness (ICYMI, muscle weighs more than fat). There are so many other benefits to staying active and building strength, like improved bone density, enhanced joint stability, and reduced risk of injury, to name a few.
Instead of weekly weigh-ins, we like to measure progress by seeing you increase the weight you move or the number of reps completed in a round, improve endurance, better manage stress and anxiety, and by seeing you feel stronger in your daily activities, whether that’s keeping up with your kids or feeling strong during your favorite hobbies. But one thing you can be sure of, you won’t find a weight loss challenge at Jabz.
But what can you expect from Jabz Boxing?
- We will motivate you to dig deep through every workout.
- We will encourage you to prioritize consistency and progress over perfection.
- We will support your journey to a stronger, healthier you at any age, at any size, at any time.
- We will deliver intelligent workouts backed by real science that delivers progressive results.
- We will remain a leader in the counterculture movement that pushes back on the unhealthy, unsustainable emphasis of diet culture.
Jabz Boxing delivers a sustainable and balanced approach to improving your health and wellness, helping each and every client grow stronger, inside and out. Jabz continues to expand its presence across the country, with its newest studio locations opening soon in Pennsylvania, Maryland, and Florida, and beyond. With boutique fitness ranked as the fastest growing segment of the fitness industry, and a sustainable, inclusive, body-positive approach behind the brand, there’s no better time to invest in Jabz Boxing. Learn more today: www.jabzboxing.com/own-a-jabz
by Jabz Boxing | Aug 18, 2021 | Franchise
Jabz Boxing, where gritty boxing gym meets luxury boutique studio, announces its newest location will open September 19 in Drexel Hill, PA. Located at 4911 Township Line Road, the newest Jabz studio will operate under owner and long-time Jabz fan Shannon Crowley. Jabz Boxing brings a fresh take on functional training to the Delaware County fitness scene with its signature HIIT-style, boxing-based classes. Jabz Boxing offers a premium boutique option where everyone is encouraged to “come as you are, leave stronger.”
Originally from neighboring Upper Darby, Shannon was active in sports growing up and participated in cross-country and crew. But as an adult, Shannon found herself frustrated by her experience at other gyms, with many concepts lacking an effective workout plan, an approachable vibe, or sense of community. When a Jabz studio opened in nearby Ridley Park, PA, everything changed, and Shannon was immediately hooked on the concept. “The workout was great every single class, the coaches were challenging yet supportive, and the community was very welcoming,” recalls Shannon. “It was the first time I ever felt like I was getting my money’s worth out of a studio membership rather than paying a gym I never felt motivated to go to. The coaches were knowledgeable and encouraging, and even though there were a lot of new moves, nothing felt intimidating.” The pieces started falling into place and Shannon saw a unique opportunity to bring Jabz Boxing’s expanding franchise system even closer to home in Drexel Hill.
Jabz’s science-backed workout plan incorporates elements of kickboxing, cardio, plyometrics, agility, and more into a fast-paced circuit that can be scaled up or down to safely deliver a challenge within reach to all. With coaches trained to offer clients progressive challenges, members continue to see progress over time and leave the ring a little stronger each day.
Shannon has personally seen the benefits of the workout. Diagnosed with lupus, an autoimmune disease, exercising regularly at Jabz has helped her develop strength in areas that, previously weaker, contributed to her pain levels. “I’ve gotten so much stronger since working out with Jabz, which has been amazing for managing pain,” says Shannon. “I can do things now I never used to be able to. Jabz’s workout is quick but effective, and it’s scalable to any fitness level or age. It’s amazing that Jabz’s programming is so thoughtful and science-backed, and at the same time, it’s full of variety and fun. We can’t wait to welcome clients into the studio, help them meet their fitness goals, and empower them by providing this awesome community.”
On the road to opening, Jabz Boxing Drexel Hill has hosted outdoor pop-up classes. The pop-ups have been a great way for the new business to introduce the community to the Jabz Boxing class format, a sampling of the equipment used in-studio, and the coaching staff. All Jabz Boxing coaches are nationally certified instructors who attend Jabz Training Camp. Coaches are known for their perfect blend of hard and soft skills used to continue to grow and develop members as they progress through their fitness journey. Shannon has a powerhouse team of coaches at her side, including triathlete and former body builder Christina Cunningham as Studio Manager.
A limited number of founding memberships remain available leading up to the location’s grand opening next month. The $99/month special includes a Jabz swag bag. For more information visit: https://jabzboxing.com/locations/drexel-hill-PA
The grand opening in Drexel Hill comes as Jabz Boxing continues to expand into key markets across the country, including additional locations opening soon in Tampa, Florida and Bel Air, Maryland. Jabz Boxing continues to seek qualified franchisees with community connections and a passion for fitness. With boutique fitness ranking as the fastest growing sector in the fitness industry, there’s no better time to bring Jabz Boxing to your area.
For more information about the Jabz Boxing franchise opportunity, please visit
https://jabzboxing.com/own-a-jabz
by Jabz Boxing | Aug 12, 2021 | Franchise
Samantha Ford was always a fitness lover, and she fell in love with Jabz Boxing from her very first class. She found that the total-body programming provided better balance than the bootcamps she had been taking at other studios, and the variety and boxing-based moves made the workout both effective and fun.
When Samantha made the leap from stay-at-home mom to Jabz Boxing’s first franchise owner in 2013, she didn’t know what exactly she’d be facing, but eight years and many certifications later – personal training, group fitness, strength and conditioning, TRX, and a kettlebell certification, to name a few, – the owner of Jabz Boxing’s North Phoenix location looks back at a strong and committed community of members, many of whom have been a part of her journey since the studio’s early years.
Samantha shared her top three tips for earning and retaining clients within her studio in North Phoenix, which has ensured her the success of her business over the years:
1. Keep it Real
“The studio is a very welcoming place to enter, but we keep it very real. We get members chatting as we’re getting warmed up, and we talk about real things that are happening in our lives or in the city where we live, so there’s more to the interactions than just the workout. When you see the same people you’ve already started making these small connections with in the lobby before or after your next class, it’s easy to grow that sense of camaraderie and develop friendships within our Jabz community. I also encourage my trainers to be themselves; I don’t want an army of cookie-cutter coaches. We have a variety of personalities among our training staff, and while that means not every client who walks through our doors has a strong connection with each and every trainer, that’s okay. I’ve found when our trainers are being their true selves, they’re happier, they become the best versions of themselves, and they truly shine. Members benefit from our trainers being at their best and feel encouraged to be their authentic selves, too. Clients who come into the studio tend to really quickly feel a sense of belonging and feel at home here in this environment, whether its encouraging each other through a milestone within the workout or in life.”
2. Invest in Connecting with Clients
“The workouts at Jabz Boxing are fun, effective, and really well-structured, but a big impact on our clients’ success is that our coaches are both knowledgeable and give 125% to everyone who steps through our doors. We pay extra care when someone is newer to the studio to be sure they’re comfortable, understand the movement patterns, and they truly feel like we’re in it with them. But it’s not just a one time investment when someone comes in for their first class. We check-in with newer clients on how they are feeling over their first couple of weeks as they get started with us, but Jabz’s smaller class sizes allow us to really invest in knowing our longer-term clients and what they have happening in their life outside the gym, too. Whether it’s through connecting with them on social media or a quick catch-up during the warm-up or the stretch at the end of the workout, people love that they can be members of a studio where they are truly known and appreciated.”
3. Create a Community that Drives Community
“We have members at the studio who have been with us since our first year in business, and that’s benefitted us in a number of ways. Word of mouth referrals from current clients have always been one of our strongest sources of bringing new clients through our doors. When someone can come here and have a great workout with a community who knows and cares about them, they love to share this experience with their other networks. When referrals come in, they experience a great workout, genuine conversation, and have an overall amazing experience. The sense of community that exists within the space is also hugely impactful to the experience of making others feel at home. Our regulars are super welcoming and encouraging when they see a new face in class, from saying hello at the top of class to helping them understand the flow of moving circuit to circuit. Our regulars perpetuate a community vibe that others want to be a part of.”
After nearly a decade in operation, Samantha still loves to teach and connect with her clients. She feels the Jabz Boxing community she has grown and fostered is her life purpose, and Samantha and her training staff have continued to show up, helping clients get healthier & stronger, inside and out, since 2013.
This community-focused culture helps Jabz Boxing’s North Phoenix studio earn and retain clients, which is great for the Samantha’s business. And it also helps members at feel connected, supported, and challenged as they work toward achieving their personal best.
Interested in learning more about how to bring the next Jabz Boxing to your area? Learn more today: www.jabzboxing.com/own-a-jabz
